Laurence Shanet is KRANKY. Raised by wolves from an early age after a fluke curling accident, KRANKY was destined to become a commercial director. Or a life coach. Whichever one gets more chicks, really. After studying film at Johns Hopkins and NYU, KRANKY’s advertising career started out on the agency side, where he spent more than 10 years writing, producing and supervising award-winning commercial work for some of the world’s top agencies, until they caught him at it. Despite the moniker, he is generally pleasant.

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